Why Your Business Should Absolutely Hire a Health and Wellness Copywriter
Have you ever wondered how someone ranks on the first page of Google?
Wondered how they’re selling similar (or worse) services than you, but are still converting more sales?
Why did someone’s marketing campaign draw you in so you ended up buying something that you really didn’t know you needed until that email hit your inbox?
The answer to your questions is that the business most likely works with a trained copywriter.
Hi, I’m Kate and a freelance health and wellness copywriter. Read on to find out why you hire a copywriter for your business, like myself… And yes, it’s that important.
Health and Wellness Copywriters Know How to Sell in Your Industry
So what is a copywriter? As a whole, copywriters are experts in a specific niche. They understand the nuances of the industry, including the latest trends, and how to speak to your ideal client because surprisingly, the tone of your business’s writing can turn someone on or off from buying a product.
With this expertise, they can create compelling copy that resonates with your target audience and positions your business as a trusted authority in the field.
Specific to the health and wellness industry, because the industry is rapidly growing and becoming more and more competitive, having content that stands out from others and targeting an ideal audience is important.
Well-crafted copy that communicates the value of a specific business like yours will help you stand out from others that are doing similar service and product sales.
Here are the reasons you should hire a health and wellness copywriter to help your business flourish and stand out from the rest.
They’re Experts in the Health and Wellness Industry
Health and wellness copywriters are constantly learning about the newest trends and researching niche-related topics. Part of the job includes industry research.
This includes:
reading articles on trending topics
studying top copywriting articles
researching a specific health and wellness subject
diving into health networking groups
networking with wellness advocates in the industry
Copywriters are evolving and learning so they understand what is currently ranking, and what people are interested in.
This helps your business because they will know what works with SEO and ranking, as well as what your audience really wants to hear.
2. They Understand Your Target Audience
This is key because they learn what your audience wants to hear, and this helps drive people to your site organically.
Personalized calls to action (CTAs) increase conversion chances by 202%. 1 This means that the more you study your audience and write content that resonates with them, the better your conversion rates will be.
Because of the behind-the-scenes work, writing interesting copy that resonates with your target audience positions your business as a trusted authority in the field.
Also, copywriters are way better at making something more understandable. For example, you may know the ins and outs of keto as a dietician, but sometimes your audience may not resonate with an expert like yourself and how you would describe the benefits of keto diets.
They would, however, resonate with someone like a copywriter that can write in a more understandable tone so the audience can connect with the content easier.
3. They Know How to Write Persuasively
Copywriters learn to write copy that is persuasive and helps convince someone from thinking about buying an item to actually going for it.
They do this by knowing:
key marketing and advertising techniques,
how to write to a particular audience,
learning their pain points.
What is the audience worried about? Why wouldn't they want to buy your product? These are all questions that the copywriter will research and learn from when constructing their writing.
The career online guru, Indeed.com, mentions how writing persuasively builds rapport, can help bring in more business opportunities, increase your sales, and give you greater job satisfaction.2
These are all amazing reasons you should have someone write for you because of how good they are at persuasion. As you can see, persuasion writing is key to helping your business.
Copywriters not only write persuasively but can help you save time AND money.
4. They Can Save You Time and Money
Overall, when you work with an expert copywriter, you’re able to provide what you need from them and let them do all the writing for you. This means more time back so you can continue helping your customers and work on other important items. Maybe even have more time for yourself too?
Also, when you hire them to write for you, one piece of copy can continuously bring in sales and you only had to pay for that piece ONE time. The return on investment is high with well-written sales copy.
Are you paying big money for in-house copywriters? Freelancers don’t need health and wellness benefits provided to them, which saves your business tens of thousands when hiring a freelancer vs. using an in-house copywriter.
Sounds great, right?
Copywriters are beneficial to every single business, and here’s what they can provide for you.
5. They Offer Essential Marketing Services for Your Business to Thrive
Copywriters offer many different services. Some only offer one or two, and others offer a whole variety of services.
Here are some examples of what copywriters can write for you:
Website copy
Product descriptions
Social media posts
Email campaigns
Blog articles
Brochures and flyers
Press releases
E-books
Sales Pages
Landing Pages
There are so many services that copywriters offer, and each of these holds a unique value to help your business flourish.
So how do you go about finding a good copywriter?
Hiring a Freelance Copywriter
Now that you’ve learned a bit more about how a freelance copywriter can help your health and wellness business, you might be wondering how you go about finding one.
Well, remember when I mentioned I’m a copywriter? I offer a variety of services and would love for you to check out my website to learn more.
Besides me, you can:
Search online networking sites - LinkedIn, Facebook, and Instagram offer a lot of copywriting groups which you can find help through.
Hire from job sites - keep in mind, in my opinion, job sites tend to offer really cheap rates, which means the copy tends to be blah. Not always, but make sure you know who you’re hiring before starting an important project.
Ask someone for a referral - If you enjoyed an article that was written for a business, an email that was sent to you during the Holidays selling you on something, or even a competitor’s website, shoot them a message asking who did their copywriting.
Google copywriting services near you - Most professional copywriters will have a website that highlights their portfolio work and lists the services they provide.
Finding and hiring a good copywriter is essential to your business and has so many key benefits to help your business flourish.
Copywriters Are a Necessity for Any Business to Thrive
Copywriters are not only experts in the specific niche and industry that you’re working in, but they can provide value like no other.
I mean, how nice would it be to learn that your website’s ranking has increased by 45% just because of that one trending blog that was written for you?
Or how about seeing your open rate for emails skyrocket because a copywriter wrote the perfect tone in the emails they created for you?
Copywriting is something you should budget for when owning a business, and there are so many benefits from it.
With their knowledge in the health and wellness industry, understanding of your ideal target audience, ability to communicate sometimes complex health information, creativity in crafting persuasive messages, knowledge of marketing and advertising techniques, and timesaving benefits, they can help your business succeed in a competitive and growing industry.
If you’re interested in learning more, head over to my website where I go over the services that I offer. I’m a health and wellness copywriter who would love to help!
P.S. If you enjoyed reading this article, check out my other blogs.
P.P.S. Interested in freelance copywriting? Click here to learn how you can become a copywriter.
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